.

Faculty Profile

Dr. Ms. Anamika Kadam

Associate Professor
Department of Commerce
Email Id.: jovialanamika@gmail.com , akadam@arsd.du.ac.in

Educational Qualification

  • Ph.D. (Business Administration, Dr. B. R. Ambedkar Univ., Agra), [2016].
  • Qualified UGC - NET Exam in Commerce [December, 2003].
  • M.Com (Business Administration, St. Johns' College, Dr. B. R. Ambedkar Univ., Agra), [2003].
  • B.Com (St. Johns' College, Dr. B. R. Ambedkar Univ., Agra), [2001].
  • Higher Secondary (Simpkins School, Agra; CBSE Board), [1998].
  • Secondary (Dayanand Bal Mandir, Agra; CBSE Board) , [1996].
Career Profile

Teaching / Research Experience:

  • Teaching Experience: 18 years (Approx.)
  • Presently, working as an Associate Professor in the Department of Commerce at A.R.S.D. College (D.U.) since 7th Aug. 2006.
  • Worked as an Academic Counsellor at IGNOU (A.R.S.D. College, D.U.) for M.B.A. Course [2006 - 2008].
  • Worked as a lecturer for M. Com. & B. Com. Course at Raja Balwant Singh Degree College (Dr. B. R. A. University, Agra) during the period [June 2004 - June 2006].
  • Presented the Paper titled "Google AD Sense: A Tool for Contextual Advertising" at International Conference, organized by CMS, Jamia Millia Islamia, New Delhi, held on 29th & 30th Mar. 2022.
  • Presented the paper titled "Analyzing Gender Stereotyping in Advertising" at National Seminar, orgnaized by Dept of Mangement Studies, Bhagat Phool Singh Mahila Vishwavidyalaya Khanpur Kalan (Sonipat), held on 8th March, 2022.
  • Presented the Paper titled "Impact of Higher Education on Women Empowerment in India" at National Seminar organized by IQAC Agra College, Agra, held on 22nd & 23rd Feb. 2018.
  • Presented the Paper titled "Impact of Nutritional Labelling on Consumer Buying Behaviour in India" at National Seminar organized by Deen Dyal Upadhaya College (University of Delhi), Delhi, held on 10th Nov. 2017.
  • Participated at National Conference on "Marketing in the 21st Century: Issues and Challenges", organized by Shaheed Bhagat Singh College (University of Delhi), Delhi, held on 5th & 6th Feb. 2016.
  • Presented the Paper titled "Human Rights Aspects of Sustainability Initiatives of Organization" at National Seminar organized by Atma Ram Sanatan Dharma College (University of Delhi), Delhi, held on 24th & 25th Mar, 2015.
  • Participated at National Seminar on "Urban Governance: Major Issues and Challenges", organized by Atma Ram Sanatan Dharma College (University of Delhi), Delhi, held on 6th & 7th Nov. 2006.
Areas of Specialization / Interest

Area of Specialization: Business Laws, Consumer Laws, Business Statistics, Marketing and Advertising.

Subjects Taught

Subjects Taught:

M.Com. : Managerial Economics, Strategic Management, Marketing, Management Accounting.

B.Com. : Business Law, Business Statistics, International Business, Business Environment, Banking and Finance, Advertising and Personal Selling, Fundamental of Finanacial Management, Financial Accounting, Cyber Crime and Law, Consumer Affairss and Customer Care.

Publications Profile

  • Research Chapter Published, titled "Contextual Advertising, Using Google Ad Sense", ISBN: 978-93-92632-04-4, Aug. 2022.
Administrative Assignments

  • Worked as a member, Cultural Society [2006 - 2007].
  • Worked as a member, Dramatics Society [2007 - 2008].
  • Worked as a convener, Commerce Society [2007 - 2009].
  • Worked as a member, Attendance Committee [2009 - 2010].
  • Worked as a member, Admission Committee, B. Com. (Prog.) [2007 - 2009].
  • Worked as a member, Attendance Committee, Commerce Department [2015 - 2016].
  • Teacher-in-Charge, Department of Commerce [2017 - 2018]
  • Worked as a Convenor, Discipline Committee, Department of Commerce [2019 - 2021]
  • Workded as a member, Admission Committee, B.Com. (Hons./Prog.) [2019-2022].