B.com(H), M.com, NET, JRF Qualified,

Pursuing Ph.D. in Commerce (JMI)

A self-driven professional with more than 9 years of Teaching experience and 2.5 years of corporate experience. Having more than 8 research articles published in reputed International Journals and participating in various International conferences he is a JRF holder and a Ph.D. research scholar (Jamia Millia Islamia University, New Delhi), with a fine blend of Extra Curricular activities like Theatre and performing arts. He also have working experience in the corporate world with the companies like IBM Global and Cvent Inc. 

Business Organisation

Organisational Behaviour

Advertising, Personal Selling and Salesmanship

Marketing Management

Business Organisation and Management, Business Mathematics, e-marketing, Business Statistics and Income tax laws and practice. Worked as counsellor to M.com/MBA students for manegerial functions and marketing management in IGNOU.

Ø  Published a Paper entitled “Exploring the factors affecting online trust in B2C e-commerce transactions in India: An empirical study” in International Journal of Professional Business Review (IJPB Review - Open Access), ISSN: 2525-3654, Vol. VIII, No. 12, 2023, pp 1-29, Accepted on 14.12.2023, https://doi.org/10.26668/businessreview/2023.v8i12.3945 (SCOPUS)

Ø  Published a Paper entitled “Perception of Fit and Workplace Fun as Drivers of Employee engagement” in the IUP Journal of Organizational Behavior, ISSN: 0972-687X, Vol. 22, No. 04, 2023, pp 51-74, October 2023 (UGC CARE)

Ø  Published a Paper entitled “A Bibliometric Analysis of Emotional Brand Attachment using VOSviewer” in South India Journal of Social Sciences, ISSN: 0972-8945, Vol. XXI, No. 33, 2023, pp 71-82 (UGC CARE Listed).

Ø  Published a Paper entitled “The Development of Employee Engagement: A Bibliometric Analysis based on VOSviewer” in Shodha Prabha, ISSN: 0974-8946, Vol. 48, No. 2, Book No. 06: 2023, pp 75-84 (UGC CARE Listed).

Ø  Published a Paper entitled “Brand engagement & purchase intention towards apparel goods: A study of Generation Z in Social Media Scenario” in International Journal of Management Practice, ISSN online 1741-8143, ISSN Print 1477-9064, Vol. 16, No. 3, 2023, pp 319-342, DOI: 10.1504/IJMP.2023.130355, (SCOPUS Listed).

Ø  Published a Paper entitled “Impact of Employee Engagement Antecedents on Employee Retention Amid Covid-19: A Mediating Role of Job Satisfaction” in the BHU Management Review, ISSN: 2231-0142, Vol. 10, No. 02, 2022, pp 19-44, December 2022 (UGC CARE)

Ø  Published a Paper entitled “Employee engagement: a study of select service sector organisations using qualitative and quantitative approach” is published in International Journal of Technology Transfer and Commercialisation, ISSN Online – 1741-5284, ISSN print – 1470-6075, Vol. 19, No. 2, 2022, pp 177-194, DOI: 10.1504/IJTTC.2022.10038751

Ø  Published a Paper entitled “Re-Imagining Employee Engagement with Changing Times: A Qualitative Perspective” in EPRA International Journal of Multidisciplinary Research (IJMR), ISSN - 2455-3662, Vol. 8, No. 5, 2022, pp 121-128, DOI: 10.36713/epra10242

Ø  Published a Paper entitled “Effects’ of Covid 19: Redefining Work from home & Employee Engagement” is published in Transnational Marketing Journal, Vol. 9, No. 3, 2021, pp 521-538, DOI: 10.33182/tmj.v9i3.1298 (SCOPUS Listed).

Ø  Published a Paper entitled “A multidimensional role of social media as marketing tool: A review of literature” published in the International Journal of Technology Transfer and Commercialisation, Inderscience Publishers. 2020 Vol.17 No.2/3, PP 265-285, DOI: 10.1504/IJTTC.2020.109411

Ø  Paper entitled “Sustainable Business Practice: A study of Consumers awareness of eco labels” published (Abstract) and presented at VINC’19 International Conference held on 31^st Jan 2019 to 1^st Feb 2019 at VIPS, Pitampura, New Delhi. (ISBN: 978-93-87684-42-3)

Ø  Paper entitled “Demonetization and impact assessment: A study of Delhi and NCR” published (Abstract) and presented at VINC 2017: BRAINSTORM held on 16^th and 17^th March 2017 at VIPS, Pitampura, New Delhi. (ISBN: 978-93-86256-59-1)

Ø  Presented a paper entitled “Emotional Attachment with the Fashion Brands of India: A review of Literature and Bibliometric study” in International Conference on India’s Role as a Global Business Superpower: Unleashing the Power of the Indian Business Model - ICIBM 2024 organized by IQAC, ARSD College, University of Delhi on 13^th March 2024.

Ø  Presented a paper entitled “A Bibliometric Analysis of Emotional Brand Attachment using VOS Viewer” at a National Conference on Business Process re-engineering in the Modern Era - BIZ PRIME organized by Department of Commerce, Shift – II, Loyola College, Chennai on 28^th February, 2023.

Ø  Presented a paper entitled “Emotional Brand Attachment: A Systematic Literature Review” at an International Conference on Sustainable Development Goals: Improving Human and Planetary wellbeing research that builds our future organized by Vivekananda School of Business Studies under the aegis of Vivekananda Institute of Professional Studies in collaboration with Duta Bangsa University Surakarta, Indonesia and Belarus State Economic University, Minsk, Belarus on 20^th & 21^st January 2023.

Ø  Presented a paper entitled “Building Online Trust in B2C e-Commerce in India: Challenges and way forward” at an International Conference on Entrepreneurship and sustainable development on 2^nd November and 3^rd November 2022 at Amity University Uttar Pradesh jointly organized by Amity Business School and College De Paris.

Ø  Presented a paper entitled “Workplace fun, Perception of Fit and Employee Engagement: amid COVID 19” at an International Conference on Global Business Strategies for Sustainability (GLOBUSS-2021) “Managing Businesses in the Time of Crises” by Amity School of Business from 27^th August 2021 to 28^th August 2021.

Ø  Presented a paper entitled “Employee Engagement and Employee Retention: A mediating role of Job Satisfaction” at an International Conference on Global Business Strategies for Sustainability (GLOBUSS-2021) “Managing Businesses in the Time of Crises” by Amity School of Business from 27^th August 2021 to 28^th August 2021.

Ø  Presented a paper entitled “Covid-19 and Redefining Work from Home” at an International Conference Jointly Organized by Vivekananda Institute of Professional Studies, Delhi and CoB, University of Buraimi (ICSFPCEO 2021) on Strategizing for future: The Post COVID Economic Order, 22^nd- 23^rd January 2021.

Ø  Presented a paper entitled “Brand engagement & purchase intention towards apparel goods: A study of Generation Z in Social Media Scenario” at an International Conference jointly organized by Maharaja Agrasen Institute of Management Studies (MAIMS) and Faculty of Business & Accountancy, Lincoln University College (MIC – 2020) on Impact of Digitization on Education, Management Sciences, Information Technology, Law Enforcements and Media, 3^rd- 5^th December 2020.

Ø  Presented a paper entitled “A study of the Impact of Motivation on the purchase Intention or Generation Z towards Apparel Goods with reference to Social Media Marketing” at International Conference on Sustainability, Governance and Responsibility, VINC – ICSGR 2020, 23^rd-24^th January 2020.

Ø  Presented a paper entitled “Employee Loyalty: A study of Select Service Sector Organisations using qualitative and quantitative approach” at International Conference on Sustainability, Governance and Responsibility, VINC – ICSGR 2020, 23^rd-24^th January 2020.

Ø  Presented a paper entitled “A study of the impact of motivation on brand engagement of apparel goods: with reference to the social media marketing” at Global Advances in Business and Communication (GABC) XI Trans Continental Conference Strategizing for Global Connect, 11^th-13^th July 2019.

Ø  Paper entitled “Sustainable Business Practice: A study of Consumers awareness of eco labels” published (Abstract) and presented at VINC’19 International Conference held on 31^st Jan 2019 to 1^st Feb 2019 at VIPS, Pitampura, New Delhi. (ISBN: 978-93-87684-42-3)

Ø  Paper entitled “Demonetization and impact assessment: A study of Delhi and NCR” published (Abstract) and presented at VINC 2017: BRAINSTORM held on 16^th and 17^th March 2017 at VIPS, Pitampura, New Delhi. (ISBN: 978-93-86256-59-1)

Ø  Paper entitled “Eco-certification and Its relevance to the marketing Concept” published (Abstract) and presented at UGC Sponsored National Conference on Emerging Challenges & opportunities in Business & Economics by Zakir Husain Delhi College (Evening), University of Delhi on 3^rd & 4^th November 2015. (ISBN: 978-93-85000-45-4)

Presented a Paper entitled “Technology Interface in HRM: Cloud Based Human Resources Information Systems” in the UGC Sponsored National Seminar on Emerging HR Practices for Organizational Excellence organized by ARSD College (University of Delhi) on 24-25 March 2015.

Ø  Attended Global Advances in Business and Communication (GABC) XI Trans Continental Conference Strategizing for Global Connect, 11th-13th July 2019

Ø  Attended Global Advances in Business and Communication (GABC) XI Trans Continental Conference Strategizing for Global Connect, 11th-13th July 2019.

Ø  Attended Vivekananda International Conference – VINC19 on “Mindfulness, Innovation, Digitization, Artificial Intelligence, Sustainability” held during 31st January – 1st February 2019 at Vivekananda School of Business, Vivekananda Institute of Professional Studies, Delhi.

Ø  Attended International Conference on Sustainability, Governance and Responsibility, VINC – ICSGR 2020, 23^rd-24^th January 2020.

Ø  Attended a UGC Sponsored National Seminar on Emerging HR Practices for Organizational Excellence organized by ARSD College (University of Delhi) on 24-25 March 2015.

Ø  Attended a UGC Sponsored National Conference on Emerging Challenges & opportunities in Business & Economics by Zakir Husain Delhi College (Evening), University of Delhi on 3rd & 4th November 2015.

Served as a Member in the following Committees:

Ø  Website Committee 2024 – 09.04.2024

Ø  Organizing Secretary at International Conference on India’s Role as a Global Business Superpower: Unleashing the Power of the Indian Business Model - ICIBM 2024 organized by IQAC, ARSD College, University of Delhi on 13^th March 2024

Ø  Annual Day and Prize Distribution 2024 – 06.03.2024

Ø  Annual Report 2024 - 06.03.2024

Ø  Organizing Committee Alumni Meet 2023-24 – 02.12.2023

Ø  Rangshirsh Jaidev Theater Festival 2024 – 20.11.2023

Ø  Brochure for 20 Years of Rangayan: The Dramatics Society – 20.11.2023

Ø  1^st International Conference in Collaboration with IQAC, DoC & DoE – 16.11.2023

Ø  Stage Coordination Committee for Aarambh 2023 – 19.10.2023

Ø  Interdisciplinary Refresher Course Faculty Development Programme – 15.09.2023

Ø  Technical Committee for 64^th Foundation Day – 20.07.2023

Ø  Closing ceremony of the Delhi University Centenary Celebrations – 27.06.2023

Ø  Publication of Annual Report 2023 – 06.04.2023

Ø  Cultural Program Committee for NAAC Peer Team Visit – 16.03.2023

Ø  Committee for Alumni Interaction with NAAC Peer Team – 16.03.2023

Ø  Technical Committee for NAAC Peer Team Visit – 15.03.2023

Ø  Information Technology Cell – 12.12.2022

Ø  Committee for Celebration of 75th Years of Independence (Azadi Ka Amrit Mahotsav) – 26.07.2022

Ø  Extended Committee (Annual Day-cum-Prize Distribution Function) – 21.07.2022

Ø  Committee for Founders’ Day 2022 – 18.07.2022

Ø  College Prospectus/Admission Bulletin and Student Handbook 2022-2023 – 06.06.2022

Ø  Centenary Celebration of University of Delhi – 02.05.2022

Ø  Online Help and Grievances Committee – 29.04.2022

Ø  Collect and Fill Data in College SSR for NAAC – 12.04.2022

Ø  Collect activity reports of various College Societies – 12.04.2022

Ø  College Website Committee – 08.04.2022

Ø  Reports and Data for NAAC SSR of Placement Cell – 08.04.2022

Ø  Annual Day Report Committee – 04.04.2022

Ø  Skill Hub Initiative Committee – 24.02.2022

Ø  Online Technical Support Committee – 15.11.2021

Ø  Served as a Primary Evaluator in ‘Toycathon, 2021’ by Ministry of Education’s Innovation Cell (GOI)

Ø  Administrative Academic Audit PPT for NAAC Committee – 03.09.2021

Ø  College Prospectus/Admission Bulletin 2021-2022 – 16.07.2021

Ø  Student’s Handbook 2021 - 16.07.2021

Ø  62^nd Founder’s Day organizing Committee – 16.07.2021

Ø  Online help and grievances Committee for Undergraduate admissions (2021-2022) – 12.07.2021

Ø  Committee for Vidya Vistar Scheme launched by Vice Chancellor, University of Delhi – 25.01.2021

Ø  College Committee for the observance of Vigilance Awareness Week – 26.10.2020

Ø  College Website Committee for a period of one-year w.e.f. 25.06.2020 – 25.06.2020

Ø  Committee for the preparation of Handbook of College for Students – 07.07.2020

Ø  College Prospectus Committee/Admission Information Bulletin (2020) – 30.06.2020

Ø  Online Admission Process and Technical Support Committee - 24.06.2020

Ø  College Central Webinar Committee - 20.04.2020

Ø  Served as Internal Examiner to Conduct B. Com (P) III Sem, CBCS Income Tax Law & Practice BCP 3.2 Examination November 2019 - 15.11.19

Ø  Committee for Vigilance Awareness Week - 23.10.2019

Ø  College Founder’s Day Committee - 01.08.19

Ø  College Website Committee - 15.05.19

Ø  Prospectus Committee - 16.04.19

Ø  Annual Yearbook Committee - 09.04.2019

Ø  Internship Fair Co-ordination Committee - 06.03.2019

Ø  Annual Report (2018-19) Committee - 26.02.2019

Ø  Organizing Committee of four days Rangsheersh Jaidev Theatre Festival 2019 - 20.11.2018

Ø  Core Committee for India Today Rankings for the year 2018-19 - 30.11.2018

Ø  Served as Internal Examiner to Conduct B. Com (P) III Sem, CBCS Income Tax Law & Practice BCP 3.2 Examination November 2018. - 13.11.18

Ø  Facility Management Committee for Star College Scheme FDP - 27.09.2018

Ø  Skill Development and Entrepreneurship Cell - 04.09.2018

Ø  College Core Committee for NIRF (MHRD) Ranking - 23.08.2018

Ø  Cultural Committee of Founder’s Day celebration - 31.07.2018

Ø  Website Content Maintenance Committee - 10.05.2018

Ø  College Prospectus Committee (2018-19) - 18.04.2018

Ø  Organizing Committee of “Women for Science: Science for Women” - Conference & Medical Camps, a month-long Event Coordinated by Indraprastha Vigyan Bharati during 09th February – 08th March 2018.

Ø  Stage Co-ordination Committee for The Student’s Union’s Inaugural Function ‘Aarambh’ 2017 - 13.10.2017.

Ø  NIRF Data Updating Committee - 21.09.2017

Ø  Core Committee for the ‘Outlook’ magazine undergraduate rankings, 2017 - 29.08.2017

Ø  Cultural Committee of Founder’s Day celebration - 01.08.2017

Ø  College Prospectus Committee (2017-18) - 28.04.2017

Ø  Internal assessment Committee of B. Com (H) and B. Com (P) (2016-17) - 27.04.2017

Ø  Enactus Chapter ARSD college - 06.04.2017

Ø  Prize committee of Annual cultural festival ‘Tide 2017’ - 03.03.2017

Ø  Internal Assessment Committee of B. Com (H) and B. Com (P) (2016-17) - 18.11.16

Ø  Served as Internal Examiner to Conduct B. Com (H) III Sem, CBCS Income Tax Law & Practice BCH 302 Examination November 2016. - 10.11.16

Ø  NIRF Core Committee - 24.10.2016.

Ø  Student Support and Progression for National Assessment and Accreditation Council NAAC peer team Visit - 26.07.2016

Ø  Two Week Online Training Programme on “NEP 2020 Orientation & Sensitization Programme” under the under the aegis of Ministry of education (GoI), Malaviya Mission Teacher Training Programme (MM-TTP) of University Grants Commission (UGC), Mahatma Hansraj Malaviya Mission Teacher Training Centre (MH-MMTTC), Hansraj College, University of Delhi during from 15^th January 2024 to 28^th January 2024.

Ø  Inaugural Ceremony of Faculty Induction Programme NEP 2020: PEDAGOGICAL IMPERATIVES of Higher Education organized by University of Delhi on Friday, December 01, 2023.

Ø  Two Week online Interdisciplinary Refresher Course on “Indian Folk Traditions: A Tapestry of Diversity - (भारतीय लोक परंपरा के विविध आयाम)” under the aegis of Ministry of education, Pandit Madan Mohan Malviya National Mission on Teachers and Teaching from 25th October 2023 to 8^th November 2023 at Atma Ram Sanatan Dharma College (University of Delhi) (In collaboration with TLC, Ramanujan College).

Ø  4-Week Faculty Induction/Orientation Programme for “Faculty in Universities/Colleges/Institutes of Higher Education” under the aegis of Ministry of education, Pandit Madan Mohan Malviya National Mission on Teachers and Teaching, Teaching Learning Centre, Ramanujan College, University of Delhi during from 20 September - 19 October, 2023

Ø  Two Week online Interdisciplinary Refresher Course on “The quintessential educator- challenges and opportunities in the changing world - उत्कृष्ट शिक्षक: बदलती दुनिया में चुनौतियां और अवसर"” under the aegis of Ministry of education, Pandit Madan Mohan Malviya National Mission on Teachers and Teaching over Zoom Platform during from 23^rd August 2021 to 6^th September 2021 at Atma Ram Sanatan Dharma College (University of Delhi) (In collaboration with TLC, Ramanujan College).

Ø  Two Week online Interdisciplinary Refresher Course on “Cinema, Society & Education” under the aegis of Ministry of education, Pandit Madan Mohan Malviya National Mission on Teachers and Teaching over Zoom Platform during 6^th April 2021 to 19^th April 2021 at Atma Ram Sanatan Dharma College (University of Delhi) (In collaboration with TLC, Ramanujan College).

Ø  Three Day Online Workshop on “The Digital Turn in Education: A new Pattern in Teaching Learning Practices” organized by Atma Ram Sanatan Dharma College (University of Delhi) over Zoom Platform during 20^th – 22^nd June 2020.

Ø  Three Day Online Workshop on “Case Method of Learning” organized by Delhi Productivity Council over Zoom Platform during 15^th – 17^th June 2020.

Ø  Five Day FDP in R Programming organised by Uttarakhand Science Education and Research Centre, Department of Information & Science Technology, Govt. of Uttarakhand with IIT Mumbai, SPOKEN TUTORIAL & School of Computer Science & IT, Uttarakhand Open University, Haldwani during 15^th June – 19^th June 2020.

Ø  One week Online National faculty development program on “Research Methodology: Tools & Techniques” under Pandit Madan Mohan Malviya National Mission on Teachers and Teaching, Ministry of Human Resource Development (MHRD) over Zoom Platform during 05th June – 11th June 2020 at Atma Ram Sanatan Dharma College (University of Delhi) (In collaboration with TLC, Ramanujan College).

Ø  Five Day Workshop on “Qualitative Research Using NVivo” organized and conducted by Research Shiksha, India during 13^th April – 17^th April 2020.

Ø  One-week National faculty development program on “counselling and Mentoring Skills for Teachers” under Pandit Madan Mohan Malviya National Mission on Teachers and Teaching, Ministry of Human Resource Development (MHRD), during 05th November – 11th November 2019 at Atma Ram Sanatan Dharma College (University of Delhi) (In collaboration with TLC, Ramanujan College)

Ø  One day faculty development program on “Financial Accounting & Income Tax Laws” under Pandit Madan Mohan Malviya National Mission on Teachers and Teaching, (TLC, Ramanujan College) Ministry of Human Resource Development (MHRD), held on 30th August 2019 at South Campus, University of Delhi.

Ø  One-week faculty development program on “Research Methodology and Teaching Pedagogy” under Pandit Madan Mohan Malviya National Mission on Teachers and Teaching, Ministry of Human Resource Development (MHRD), held from 30th April to 5th May 2019, at South Campus, University of Delhi.

Ø  One-week faculty development program on “Sustainable Development” supported by STAR College Scheme, DBT during 15th October – 22nd October 2018 at Atma Ram Sanatan Dharma College (University of Delhi).

Ø  One-week faculty development program on “Structural Equation Modelling using AMOS” Organized by Rukmini Devi Institute of Advance Studies, Delhi on May 28 to June 2, 2018,

Ø  One-week faculty development program on “Advance Data Analysis using SPSS and Structure Equation Modelling (SEM) using AMOS” Organized by Bharati Vidyapeeth Deemed University Institute of Management & Research, Paschim Vihar, Delhi during 16th November – 21st November 2017.

Ø  One day faculty development program on “Goods and Services Tax” under Pandit Madan Mohan Malviya National Mission on Teachers and Teaching, (TLC, Ramanujan College) Ministry of Human Resource Development (MHRD), held on 27th October 2017 at S.P Jain Memorial Centre, South Campus, University of Delhi.

Ø  One day faculty development program on “e-filling of Income tax return-02 on excel utility” organized by Department of commerce, Shyam Lal College, held on October 4, 2017.

Ø  Two Days Workshop on “Scientific Writing and Communication” organized by Atma Ram Sanatan Dharma College (University of Delhi) under STAR College Scheme during 20th – 21st February 2017.

Ø  One day faculty development program organized by Tally Education Private Limited and Faculty of Applied Social Sciences & Humanities, South Campus, University of Delhi on 30th September 2015

Ø  One-week faculty development program on “Leveraging Research tools for Quality Research” Organized by Department of financial studies, University of Delhi, Ramanujan College and Indian Accounting Association, NCR Chapter at South Campus, University of Delhi during 15th June – 21st June 2015.